From: <Saved by Microsoft Internet Explorer 5>
Subject: EducationGuardian.co.uk | Students | Grads vote with their feet
Date: Fri, 15 Aug 2003 10:43:04 +0100
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    <TD vAlign=3Dtop=20
      height=3D1><!-- Vignette V/5 Wed Aug 06 15:03:14 2003 --><FONT=20
      face=3Darial,helvetica,sans-serif size=3D5><B>Grads vote with =
their=20
      feet</B></FONT> <BR><BR><FONT face=3Darial,helvetica,sans-serif =
size=3D3>More=20
      and more people are avoiding London and enjoying the higher =
quality of=20
      living in other cities around the UK, reports Kate Lovell</FONT>=20
      <BR><BR><FONT face=3DGeneva,Arial,sans-serif size=3D2><B>Saturday =
July 12,=20
      2003<BR><A href=3D"http://www.guardian.co.uk/">The =
Guardian</A></B>=20
      <BR><BR></FONT><FONT face=3DGeneva,Arial,sans-serif size=3D2>Just =
as there's=20
      more to Manchester than a mournful lack of David Beckham, there's =
more to=20
      Cardiff than getting drowned in saliva every time you ask for =
directions.=20
      In fact, these cities are two of many that are attracting more =
graduates=20
      into their economy each year.=20
      <P>Why? Quality of living and competitive salaries. "Although you =
can=20
      start on a salary of =A322,000 to =A324,000 in London, compared =
with say=20
      =A316,000 in Wales, it's not the gulf it could be because the =
standard of=20
      living here is so high," explains Beverley Minis of Cardiff's =
Graduate=20
      Support Group, who noted a 35% increase of graduates joining the =
group=20
      last year.=20
      <P>Indeed, whilst salaries in London tend to be greater to =
compensate for=20
      the cost of living, reports indicate that graduates are =
gravitating=20
      towards other large cities such as Birmingham, Manchester, =
Cardiff,=20
      Newcastle and Glasgow.=20
      <P>Figures taken from the Grad Facts 2002 survey revealed that the =
number=20
      of students making London their first choice for finding work =
after=20
      graduation was down from 42% to 38%. So, is the great graduate =
trek down=20
      to London going to be a thing of the past?=20
      <P>After graduating from Newcastle University in law, Jo McCartney =

      considered all her options. "Newcastle could offer me the same job =

      opportunities as London, but I already had a base here and wasn't=20
      particularly keen on having to start from scratch in a new city; =
salaries=20
      are good and housing is cheap, and because Newcastle has all the =
variety I=20
      need, it didn't take much to persuade me to stay," she says.=20
      <P>A survey by the Association of Graduate Recruiters (AGR) =
highlighted a=20
      marked growth in the number of graduate jobs opening up =
regionally. The=20
      Midlands showed the greatest rise (up 18%) with East Anglia (up =
17.1%) and=20
      Wales (up 16.5%) following closely behind. Graduate recruitment in =
London,=20
      on the other hand, was seen to have remained virtually static, up =
only 1%.=20

      <P>"London is not the sole graduate job hotspot that it once was," =
says=20
      Mike Hill, chief executive of the CSU (the higher education =
Careers=20
      Services Unit). "More and more businesses offering graduate jobs =
are now=20
      located outside of London so graduates do not necessarily have to =
uproot=20
      to get the job they want. The cost of living is also a factor and =
many=20
      living expenses, especially accommodation, are simply much lower =
outside=20
      of the capital."=20
      <P>Geographically speaking, certain cities are still weighted to=20
      particular industries. Engineering has a strong presence in =
Birmingham,=20
      Edinburgh boasts a solid financial centre and a large part of the =
public=20
      sector is housed in Wales and the south-west. Saying that, these =
regions=20
      also play host to a number of other sectors ranging from business=20
      consulting to publishing, and according to Dr Gavin Cameron, =
fellow of=20
      economics at Oxford University, it is cities like Manchester, =
Leeds and=20
      Birmingham that can lay claim to being London's serious rivals.=20
      <P>Many graduates try to follow the traditional path of being =
placed in=20
      company graduate schemes, but with the number of graduates being =
taken on=20
      remaining the same as in previous years, or even dropping, it is =
an area=20
      seeing little expansion this year both in London and on a regional =
basis.=20
      <P>"The number of graduate placements we are offering this year is =
down by=20
      30," says Mike Cassels, human resources business partner for =
HSBC's IT=20
      division in Sheffield. "We've recruited a lot of fresh graduates =
for our=20
      IT programme over the past six years but with growth levels down =
and the=20
      low levels of turnover in the industry generally, there's simply =
not the=20
      scope to hire so many."=20
      <P>However, not all graduate jobs come in the form of graduate =
placement=20
      programmes; in fact, it is estimated that no more than 20% of =
graduates=20
      actually secure a place on such schemes. So where else do you =
start=20
      looking? It is the jobs that fall outside the graduate scheme =
brackets=20
      which appear to be recruiting in higher volumes.=20
      <P>"There is definitely a marked upturn in graduate recruitment =
across the=20
      board nationally," says Jessica Higton of Fledglings.net, an =
online=20
      graduate placement company. "The demand for graduates to fill =
entry-level=20
      positions is growing in most sectors, but it is amongst the SMEs =
(small to=20
      medium businesses of 250 employees or less) where we are seeing =
the most=20
      notable increase in graduate recruitment."=20
      <P>With more than 7.3m SMEs throughout the UK, this is something =
to=20
      consider. Daisy Horsley of NW SAGO, a student and graduate online=20
      recruitment service in the north-west, says that of the 150 jobs =
they post=20
      each month, 90% are from SMEs. Recruiting fresh and forward =
thinking=20
      employees at lower recruitment costs makes this increasing trend =
easy to=20
      understand.=20
      <P>"Our view is to try to catch graduates early in their career =
when they=20
      are at their most malleable and they can then grow with the =
organisation,"=20
      explains Rob Cotton, chief executive of the NCC Group, a =
technology=20
      assurance provider. "It's important to invest in the graduate =
market not=20
      only because they ask questions and push boundaries, but also =
because they=20
      complement the skills we already have and in that way we can learn =
from=20
      them."=20
      <P>In businesses where you won't necessarily feel like a small =
fish in a=20
      big pond, the possibilities of quickly gaining responsibility and =
being=20
      able to make a real difference gives graduates a lot of pulling =
power.=20
      Similarly, because of the growing number of competitive =
opportunities in=20
      the areas surrounding universities, starting your career locally =
and=20
      avoiding the rigmarole of relocating to London can make sense.=20
      <P><B>=B7</B> <A=20
      =
href=3D"mailto:kate.lovell@k-l-o.co.uk">kate.lovell@k-l-o.co.uk</A>=20
      <BR><BR><B>=B7 How much they pay</B>=20
      <P><B>Location Lower =A3 Upper =A3 Average =A3</B>=20
      <P>North 13,000 18,000 16,426=20
      <P>Yorkshire/Humber 12,720 36,000 19,800=20
      <P>East Midlands 12,618 19,770 16,872=20
      <P>North west 11,000 36,000 16,921=20
      <P>West Midlands 12,000 36,000 17,799=20
      <P>Eastern region 13,764 26,640 18,237=20
      <P>South east 11,437 36,000 18,244=20
      <P>London 11,000 36,000 19,340=20
      <P>South west 13,000 31,000 18,044=20
      <P>England 17,000 25,000 20,308=20
      <P>Wales 15,947 20,000 17,994=20
      <P>Scotland 13,000 26,801 20,796=20
      <P>Source: AGR=20
      <P>
      <P></FONT><BR><!-- Vignette V/5 Wed Aug 06 14:59:28 2003 --><!-- =
Start article trailblock widget --><BR><FONT=20
      face=3DGeneva,Arial,sans-serif size=3D2><B>More graduation=20
      news</B><BR>19.06.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,980929,00.html">More=20
      students taking postgrad route</A><BR>17.06.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,979413,00.html">Graduates=20
      are getting jobs - but maybe not the ones they =
want</A><BR><BR><B>Guardian=20
      graduate month</B><BR>23.06.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,964181,00.html">A=20
      guide to the best graduate fairs</A><BR>21.06.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,981908,00.html">Maximise=20
      your pulling power</A><BR>21.06.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,981923,00.html">Jobs=20
      on the net</A><BR>21.06.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,981913,00.html">Off=20
      in pursuit of the perfect job</A><BR>21.06.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,981911,00.html">One-stop=20
      shopping</A><BR>21.06.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,981916,00.html">Show=20
      me the money</A><BR>21.06.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,981912,00.html">The=20
      first day of the rest of your life...</A><BR>21.06.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,981920,00.html">Write-on=20
      attitudes</A><BR><BR><B>Advice</B><BR>21.06.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,981904,00.html">Be=20
      your own boss</A><BR>28.05.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,965560,00.html">What=20
      next?</A><BR>31.05.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,967419,00.html">Ready=20
      for lift off?</A><BR>10.05.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,952761,00.html">Put=20
      yourself in the frame</A><BR>12.04.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,935024,00.html">Why=20
      you didn't get the job</A><BR>05.04.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,930030,00.html">Get=20
      skills that thrill</A><BR>29.03.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,924936,00.html">Taking=20
      your medicine in the CV surgery</A><BR>15.03.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,914394,00.html">Letters=20
      with specs appeal</A><BR>15.03.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,914481,00.html">Mind=20
      the pay gap</A><BR>08.03.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,909758,00.html">Maturity=20
      pays out</A><BR>01.02.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,886556,00.html">Seven=20
      ways to make a major impact at meetings</A><BR><BR><B>Graduate=20
      schemes</B><BR>10.05.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,952756,00.html">Art=20
      of the possible</A><BR>24.05.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,962483,00.html">Partnerships=20
      with people</A><BR>24.05.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,962432,00.html">A=20
      halt to the rush for the Bar</A><BR>29.05.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,966081,00.html">International=20
      bright young thing</A><BR>24.05.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,962445,00.html">It's=20
      still a class act</A><BR>23.06.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,964181,00.html">Tracking=20
      down the recruitment fairs</A><BR>21.05.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,960529,00.html">Going=20
      public</A><BR>09.04.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,932979,00.html">Those=20
      who can... teach</A><BR>05.04.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,930029,00.html">A=20
      future with aid agencies</A><BR>15.02.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,895861,00.html">The=20
      Army recruits graduates</A><BR>01.02.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,886549,00.html">Interesting=20
      graduate schemes</A><BR><BR><B>Dream employers</B><BR>17.05.2003: =
<A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,957652,00.html">Who's=20
      on the wish list?</A><BR>17.05.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,957667,00.html">Ideal=20
      employer ranking list</A><BR><BR><B>Getting your head round=20
      it</B><BR>29.03.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/graduation/story/0,12760=
,924937,00.html">Jumping=20
      the final fence</A><BR>06.04.2003: <A=20
      =
href=3D"http://education.guardian.co.uk/students/advice/story/0,12766,931=
366,00.html">Mariella=20
      Frostrup: reality bites</A><BR><BR><BR><!-- End article trailblock =
widget --><!-- interp: /Widgets/toolboxnew/0,4690,4710382,00.html =
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